CENTER
FOR
COGNITIVE AGRICULTURE
2015

cognition: /kɒɡˈnɪʃ(ə)n/_ „The mental action or process of acquiring knowledge and understanding thought, experience and the senses.“
(www. oxforddictionaries.com)

agriculture: /ˈaɡrɪkʌltʃə/_„The science or practice of farming, including cultivation of the soil for the growing of crops.“ 
(www. oxforddictionaries.com)

Cognition and agriculture shall not be confused with artificial intelligence and nature. A wise man said to me, as students we are living someoneelse’s dream. So what is mine? I dream of a city that builds up on traditional values without denying industrialization. Cities have the potential to produce their own food, and they will. My proposal combines both. A continuous public pathway navigates visitors through 17 floors, passing by 13 greenhouses, platforms, viewpoints and terraces. CCA educates for a plant-based future.

The greenhouses, who are separated into different climate zones create areas in between. The crystalline structure is a symbol of a new area. Just as crystals grow out of mineral-rich solutions in spacious rock cavities, a new form of agriculture grows out of a concrete plastered world. Just as they can grow quickly or slowly or even stop, depending on changes in temperature and the concentration of solution the same concept can be applied to plants.

By forming boxes, so to speak more metaphorical crystalline structures on the inside of the building and leaving the space in between up for the vertical development, a methodical way to create new spaces between several volumines is applied. The ramps, terraces and platforms will contain multimedia tools such as interactive games that result in trial, error, collaboration, curiosity, being fearless and experimenting. Creative approaches to acquire essential skills for the future.

Cognition processes use of existing knowledge and gener- ates new knowledge. CCA will change your tomorrow by changing you.

Hi, my name is IRIS C. M. FRANK and I am an architect by education and an artist by heart, based in VIENNA. 

I am a one-woman creative studio offering videography, photography, branding, and design services that help you stand out and connect with your audience. Whether you’re launching a new product, refreshing your brand, or telling a story that deserves to be seen and heard, I’m here to bring your vision to life. I’m not a big agency. I’m just one person, and that’s a good thing. You’ll get personal attention, honest collaboration, and a creative partner who truly cares about your project. 

CONTACT ME TO CREATE SOMETHING BEAUTIFUL TOGETHER. 

TIKTOK   YOUTUBE   INSTAGRAM   LINKEDIN   MAIL

WHAT I OFFER

VIDEOGRAPHY
Engaging, high-quality video that captures your essence—perfect for websites, campaigns, or social media.

PHOTOGRAPHY
Authentic imagery that showcases your brand, your people, or your products in the best light.

BRANDING
From logos to brand strategy, I help you define and express who you are with clarity and confidence.